Archive of ‘INSTAGRAMMERS’ category

Famestagrammers: Levon Lock


Next up in the 250gram igers hall of fame is Jozi-based Levon Lock, whose 136,000 Instagram followers might just let on that his talent for pushing the boundaries of iPhoneography is anything but meagre. Armed only with his iPhone and a rare ability to recognise beauty in the ordinary, Levon manages to transform grungey urban scenes into a resonating commentary on city life in South Africa. While Levon’s Instagram feed reveals that he’s rather partial to escaping the metropolis from time to time, we know him best for his spacious, sparsely-populated cityscapes and spectrally-lit street scenes.


Pets of Instagram

Screen shot 2014-03-12 at 12.30.43 PM#FalafelsTheCat – her mom is @brandslut

Conventional wisdom would suggest that opposable thumbs, an IQ score higher than 70 and an affinity for smartphone technology post-2010 are basic prerequisites for becoming an Instagram superstar, yet the social network’s legion of four-legged users have proven that a plush, furry pelt and an obliging, doting human are more than sufficient to achieve insta-fame. We asked some of you who your favourite pets to follow on Instagram are and we couldn’t resist sharing the ones that made us go all googly-eyed:


Famestagrammers: Gareth Pon


Instagram has ushered in a fresh era of on-the-go social snappers and this is one pixel party that everyone cracks the invite to, from Barack Obama to the Biebster himself. Even your uncle who just woke up to the smartphone revolution and clutters your feed with selfies wearing his orange-lensed cycling sunglasses that he bought back in 2003 has his own little corner of instaspace. Democracy at its best: mooi.

While Biebs and your uncle are cool and all (well, I suppose that’s a little debatable on both counts), at 250gram we’re somewhat more obsessed with the young breed of mobile photographers who take jaw-dropping images that inspire thousands (and sometimes even hundreds of thousands) of other creative-minded folk. We’re devilishly curious to get into the minds of our favourite instagrammers, which is why we’re launching our Famestagrammers series today. Every week we’re going to ask an awesome instagrammer a bunch of questions (some of them our own, but most of them straight from the tried and tested Proust Questionnaire that’s been doing its rounds since the 19th century, and to this day continues to probe the dark recesses of celeb psyches on the back page of Vanity Fair).

Our first famestagrammer is none other than Gareth Pon (@GarethPon on Instagram): filmmaker, iPhoneographer, wannabe astronaut and founder of Instagramers South Africa. We caught up with Gareth over some caffeine and lunch at Superette in Woodstock, Cape Town:


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