February 2015 archive

Lauren Hoffman – Nifty Weekend Takeover

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Follow @LaurenAngeliqueHoffman on Instagram

A few weeks ago whilst scrolling through Instagram, as we do pretty much all day, everyday, we saw the most magical tropical scene posted by Lauren Hoffman. There was no indication of where in the world she was, so cheekily last minute we emailed to ask her where on earth she was, and if she would be keen to do the next Nifty Weekend Takeover.. It turned out she was in Seychelles and was happy to share the beautiful island with us, from flying over Mahe, to yoga, to scuba diving with sharks and sharing the many perks of travel.

We caught up with Lauren to talk traveling, her favourite pizza & health places to eat in Cape Town and her idea of perfect happiness.


Li-Chi Pan – Nifty Weekend Takeover

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Follow @LichiPan on Instagram

Li-Chi Pan has been our Instagram obsession for quite some time, when we first discovered her account (which now has 28,000 followers) and it said ‘Sydney / South Africa’ in the bio we were intrigued.. Li-Chi is not someone who just posts photographs to Instagram just cos she can, you can see so much time and effort goes into styling her shots, editing them and curating her beautiful feed. Her photographs are light, bright and range from everything like her latest Nike Roshe Run purchase, to macarons in bed, Celine bags, the ultimate MacBook & cappuccino at work combo by the pool and then there are lots of travel photos. Going through Li-Chi’s feed it seems like she is in a different country every week, a short scroll reveals shots from Sydney, Johannesburg, Great Barrier Reef, Tokyo, Paris, Hong Kong, Taipei and Budapest.

We were oh so excited when Li-Chi agreed to do a Nifty Weekend Takeover for us 2 weekends ago, and it was honestly one of our favourites ever – not to mention they consistently got the most likes, so we think you doubled-tapped loved them too! We caught up with the lady behind this amazing account to talk travel, her favourite photo editing apps and how long she spends curating her feed.

P.S. prediction from us, she’s definitely going to hit 100,000 followers, if not more this year..


#OMTOM2015 Weekend Takeover


photo by @rowaneva from #OMTOM2014

We’re looking for someone to do the Nifty Weekend Takeover on 4 – 5 April who is running the Old Mutual Two Oceans Marathon.

Criteria: you are running the half or full marathon & have a beautifully curated Instagram feed.. On the weekend we’re gonna wanna see your outfit, pre-run fuel, post-run brunch, your medal, the scenery (duh) & of course sweaty selfies are optional. If you think you’ve got what it takes, please leave a comment with your Instagram handle so we can stalk you! Judges decision is final & we may go with someone else entirely.. But we would like to choose one of you!

My Nifty Valentine Winners!

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@elvermeulen photograph

The first winner of the #MyNiftyValentine competition & a wonderful Yuppiechef sugary chocolate gift hamper is @elvermeulen who shared this beautiful photograph & story with us ‘he is the one I can just be myself with, who brings out the best in me and understands me. We have a lot of memories together, traveling through Botswana, road tripping to the Cape, finishing our degrees together, just to name a few.. Through ups and down he always stands besides me. Looking forward to Valentines Day with this one!’


Nifty x Gummie Insta-walk


photo by: @tropiki

A couple of weeks ago we met up with Ksenia Mardina, the founder of Gummie Travel – at Flat Mountain Roastery to discuss a cool way for Nifty & Gummie to collaborate. Gummie is a super new startup that lets you book cool experiences and adventures in and around your hood, everything from a design tour of Cape Town to a Bo-Kaap cooking tour to ocean yoga, at the moment most of the experiences are Cape Town & Johannesburg based but they’ll be extending their reach soon!

Something we’ve always wanted to do and be more involved in was Insta-walks, whilst they happen quite often in Cape Town, where a whole lot of Instagrammers meet up in a certain spot like Lions Head or Rhodes Memorial, we haven’t seen many that were a guided tour. As we work in Woodstock we thought it would be a great location for the first Insta-walk and as it happened, Ksenia already had a contact and was putting together tours of Woodstock’s street art, and thus the first Nifty x Gummie Insta-walk was born!


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