July 2014 archive

Paul Ballen & The Business of Instagram

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 Homemade Salted Caramel Sauce Drizzling

Paul Ballen (@Paul_Ballen on Instagram) isn’t known as the ‘Ice Cream King’ for nothing, we’ve sampled his ice-cream for ourselves, and oh yes, it totes did blow our mind. What’s most impressive about Paul and his not-so-little-business is that it started out as a bit of a passion project, which via word of mouth, or should we say social networking – mainly Twitter & Instagram now has now grown to have a bit of a cult following. His flavours are beyond anything you could buy at the supermarket, and every week he seems to create a new ‘must have’ – which when you’re talking about ice-cream is pretty much every flavour. We caught up with Paul to talk about some of his favourite things besides ice-cream, licking the bowl clean and how he has used Instagram to create a loyal following and thus a business.

*Disclaimer If you are on any sort of diet or ‘summer bodies are created in winter’ type vibe we do not suggest you scroll to the end of this post..


Nifty250 Is Hiring!

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We’re growing rapidly and are now lookin’ to hire an admin queen who will keep Nifty’s business growing and keep us up to date. If you apply for this job, you must be a little bit of a perfectionist with a love of admin and ticking things off your list, quickly.

A meticulous admin queen, the person’s main tasks will be helping with the social printing side of the business in terms of drawing up quotes for events, project management skills, coordinating with the Nifty team & admin support.

  • This is a full time position based in Woodstock, Cape Town
  • Own transportation
  • Past work experience is a must
  • Availability: immediate

If you think you fit the bill, please email your CV to networking@nifty250.co.za

The Niftiest DIYs

Obsessed with this mini Moleskine photobook by @MelBudge

One of the best things about Nifty250 is how much everyone shares their Nifty prints with us on Instagram, but even better than that are those that take it to the next level – think a whole lotta Nifty DIYs.

We’re currently running a competition with Typo & it’s super easy to enter, the prize is a R500 Typo voucher (oh yeah) – all you have to do is show us your best #NiftyxTypoDIY. All the competition details are up on the blog here.

Here are a roundup of some of our favourite DIYs that you’ve uploaded and shared with us, if you’re lookin’ for some much needed inspiration, well here it is..!


Raoul de Jongh


Raoul de Jongh’s Instagrams make us want to put on our running shoes and run into the great big unknown, or on other days, grab a bicycle and just hit the open road. Raoul is the blogger behind Urban Ninja, and strives to embody the following characters; gentleman, adventurer, friend, husband, student & storyteller. He also may or may not know a thing or two about the Puma #secretrunningsociety, but then again it’s a secret for a reason.. We had a little chat about his favourite trails in Cape Town and what exactly switch-back doping is!


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