A couple of weeks ago whilst takin’ the usual stroll from Side Street Studios to the Woodstock Exchange – the next building, a brand spanking new ‘street sign’ featuring a single heart put the biggest smile our dials. Obvs the first thing that had to be done, was a quick snap and upload to Instagram. Our rather in-the-know followers pointed out that is was part of the Secret Love Project – this we had to investigate further, and have since been spottin’ heart stickers all over Cape Town CBD. Once you’ve seen one, you’ll suddenly start seeing them every where.
This is the second large scale project from Michael Elion – you may have seen his crystals hanging from streetlights which sparkle in the sun and that ‘engage with the urban environment’. This new project is an officially recognised World Design Capital project – ‘a city-wide artwork and social engineering experiment that aims to raise the positive collective consciousness of an entire city subliminally.’
For more on the love(ly) project watch this, oh and don’t forget to spread the love, upload your photos to Instagram and include the hashtag #secretloveproject